Creative Strategist · Meta Ads & Direct Response Copy

I don't create demand. I find where it's already pointing, then aim your ad at it.

I build Meta ad creative the way the old direct response greats did. I meet the customer at their exact stage of awareness, get specific where everyone else gets vague, and channel desire that already exists. The difference now is the toolkit: AI native video, imagery, and copy that ships in days, not weeks.

Book a 20 minute call How I work

Concept, script, AI video and image creative, then copy ready to run. One person, full stack.

The stack I build with
Meta Ads Direct Response Copy Higgsfield VEED.io Dreamina AI Image Generation UGC Style Video Spokesperson Scripts
The principle behind the work

Most ads fail because they try to manufacture desire. The good ones just redirect it.

Eugene Schwartz spent a career proving that you can't force someone to want something they don't. What great copy actually does is take the desire already burning in a market and channel it onto a specific product. Every concept I build starts there: what does this audience already want, how aware are they of the solution, and what is the most specific, believable promise I can put in front of them?

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Copy is not written. It is assembled from the desire already living inside the reader.

The principle I build on, after Eugene Schwartz, Breakthrough Advertising

What I make

Full funnel creative, built and written by the same person.

No handoffs between a "copywriter," a "designer," and a "video editor." The angle, the script, the visuals, and the words all come from one head, so the message stays intact from hook to CTA.

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Meta Ad Concepts

Angles built around awareness stage and the dominant desire in your market, then mapped to scroll stopping hooks designed for the feed, not for a billboard.

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Direct Response Copy

Spokesperson scripts, primary text, and headlines written to channel demand: specific claims, believable proof, and a single clear next step.

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AI Video Ads

UGC style and spokesperson video produced with Higgsfield, VEED.io, and Dreamina, giving you multiple variations fast so you can test angles instead of betting on one.

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AI Image Creative

Static ad imagery and visual concepts generated to match each angle, on brand, on message, and ready to drop into a test set.

How it works

From "what's the angle?" to finished creative in days.

1

Find the desire

We pin down who you're talking to, what they already want, and how aware they are of the solution. The angle falls out of that, not out of a brainstorm.

2

Build the creative

I write the script and copy, then produce the video and image variations with the AI stack, giving you several angles instead of one precious idea.

3

Hand it off to test

You get finished assets and copy, organized to test cleanly. Winners get scaled, and losers tell us where the desire actually points.

Let's talk

Tell me what you're selling. I'll tell you where the desire is.

A 20 minute call, no pitch deck. Bring a product and an audience, and you'll leave with at least one angle worth testing, whether or not we work together.

Book a 20 minute call